What to Do With Your First 25 Business Opportunity Leads
By AdvertisingBusiness.us Editorial Team · · 2 min read
The short answer: contact every lead quickly, follow up on a schedule, log every touch and judge results only after the full sequence has run.
Day one: review and first contact
Open each new lead in your CRM. Check the name and details, then let the automated welcome email go out. When a contact receives that first message it moves from New Lead to Contacted.
Days one to five: work Today's Actions
Leads arrive up to 5 a day during the 25-lead Trial. Each day, open Today's Actions and work the list it shows: a short personal email, a permitted call or text from your own phone, and a note on what happened.
Keep notes on every conversation
Write down what each person said they were looking for. Those notes decide your next message and save you from repeating yourself.
Schedule the next step before you leave a record
Every contact should have a follow-up date. A lead without a next step is a lead that gets forgotten.
Respect opt-outs
If someone asks not to be contacted, they are marked Do Not Contact across channels. Their record and history stay, but marketing stops.
Review after the sequence
After the follow-up has run, look at who replied, who booked a conversation and who moved forward in the pipeline. That is the honest measure of your first 25.
Write a first message people will read
Keep your first personal email short: who you are, why you are reaching out and one simple question. Identify yourself clearly and make sure every commercial email includes your postal address and a working opt-out link, as the FTC's CAN-SPAM guidance requires. A message that sounds like a real person usually gets more replies than a long pitch.
Use calls and texts carefully
Before calling or texting, check that the contact's record shows permission for that channel and that it is within reasonable local hours for their state. Calls and texts are made from your own phone, one at a time, and every text should make it easy to stop further messages.
Organize your week
- Morning: review new leads and replies.
- Midday: send personal follow-ups from Today's Actions.
- Afternoon: return calls and update notes.
- End of day: confirm every active contact has a next step and a date.
Short, regular sessions beat one long session at the end of the week, because timing matters when someone has just shown interest.
Stay factual about the opportunity
If a prospect asks what they can earn, describe what the platform includes and what the work involves instead of quoting numbers. The FTC's Business Opportunity Rule restricts unsupported earnings claims, and honest answers build more trust anyway.
Learn from the batch
When the five days of delivery and the follow-up sequence are finished, write down what worked: which subject lines got replies, which questions led to conversations and which times of day people answered. Use those notes to plan your next batch, whether you continue with a package or adjust your approach.
Leads are prospects, not customers. Individual results vary and nothing is guaranteed.
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About the author
AdvertisingBusiness.us Editorial Team. Articles from the AdvertisingBusiness.us team, written to explain advertising, lead generation and running an online advertising business in plain language.
